The advantage radio advertising offers your business stems from its unique combination of high reach, high targetability, and low cost. When combined with the database approaches of traditional direct marketers and broadcast direct-response advertising techniques that drive response and deliver new customers, radio advertising can be - and is for many of our clients - the main engine of growth and profitability for a business.

Radio Advertising Costs

Radio advertising cost is perhaps the most obvious and important of the top three characteristics of radio advertising that makes it a very attractive advertising vehicle. On both creative development and media costs, radio beats TV by a significant margin. Where the most simple and least expensive TV spot ad will easily cost well over $50,000 and take months to produce, we can produce a spot for you and you'll only end up paying the going ad rate, and all in a matter of days.

Radio Advertising Reach

An advertising medium must reach your target customers or it provides no benefit. Radio has a wide-scale appeal to consumers. Even with the alternatives available today, listening patterns appear to be stable, indicating that radio remains a popular consumer choice. With radio, there is rarely a question of whether you'll be able to reach your target customer.

Targetability

The third characteristic of radio that solidifies its advantage to you is its targetability. The fundamental advertising axiom of reaching the right people at the right time with the right message at the right cost is more possible with radio than with TV or print, the other large-scale "push" direct response advertising mediums. As a result, your dollars spent on radio advertising are more efficient, generating a greater return on investment.

If you would like to discuss the possibility of advertising with GhostXM, let us know.  You can email us anytime.